Principal

SalesLeader, LLC and ToddCohen.com

Todd Cohen is a high-energy, high-performance sales leader. Since 1984, Todd and his sales teams have delivered more than $250 million in revenue for leading companies including Xerox, Gartner Group, Pensare, Thomson-Reuters, and LexisNexis.

In 2007 Todd launched Sales Leader LLC to offer his expertise in sales, motivation, coaching, and training to companies as well as individuals. His vision for the company is based on creating what he calls “Sales Culture” - a series of activities and attitudes that has the power to transform organizations in terms of revenue. Read more about Sales Culture at SalesLeaderLLC.com.
As President of Sales Leader LLC, Todd inspires, advises, and builds high-performance sales teams that produce outstanding results. He also provides strategic oversight for sales and marketing and serves as executive sales coach and advisor to clients ranging from small, rapidly growing start-ups to well-established, large corporations.

A dynamic and engaging public speaker, Todd has lectured and written extensively on topics such as:

• Sales Culture and the role it plays in driving success
• Consultative selling
• Selling intangible products
• Creating virtual sales teams
• Using increased sales activities to drive increased sales.

Todd is Co- Founder of The Innovators Club, a Philadelphia based networking organization dedicated to advancing technology and entrepreneurship. He is also co-founder of Linked In Live Philly, a networking group for members of Linked-In to advance their professional networking skills.

Todd holds a Bachelors Degree in Business Administration from Temple University. He is a member of the American Society for Training and Development, serves as co-chair of the Sales and Marketing group of the Greater Philadelphia Senior Executives Group, and has been active in the American Cancer Society as well as several other charitable organizations.

Todd Cohen’s Philosophy of Sales

Todd’s work is informed by his belief that “everyone is in sales.” He particularly enjoys working with “non-traditional sales people” to help them understand how to sell successfully, and how sales-related skills can translate into many kinds of professional success.

Todd believes that the success of a sales team depends on selecting and training the right people, thinking and working collaboratively, and consistently doing the right activities. He has successfully implemented four Customer Relationship Management (CRM) systems, which he views as an essential catalyst for driving and measuring the right activities through consistent sales metrics. Todd also has seen from experience that technology and measurement only make a different when an organization hires the right people and cultivates the skills, competencies and work habits they need to be successful.

Passionate about the value of early and continuous training, Todd is trained in the most successful and classic sales methodologies, including SPIN^® Selling, Strategic and Consultative Selling, and Xerox Corporation’s Leadership through Quality.

http://www.linkedin.com/in/trcohen