Innovation Alert!!
Our Next Innovators Club Meeting is October 26th and we are excited to welcome
R. Scott LaNeve
Scott’s topic for the evening will be: “Integrating Geographic Mapping Technologies into Executive Decision-Making”
RSVP Today!
Description: Most business leaders have a rough understanding of popular geographic mapping software. They may use MapQuest to get directions, for example, or to calculate the time and distance of a route. Many programs provide answers to those questions. Leaders may also be generally aware of programs that can plot points on a map or make regional and territory graphics. And almost everyone has seen web-based satellite programs that provide interesting views of the earth. However, despite being so familiar with such programs, most business leaders today do not understand how these technologies can be used to develop and pursue business hypotheses, spot trends, support strategic decisions, better understand market demographics, and literally provide a major competitive edge. In fact, most business leaders never even ask the questions that these programs can answer – simply because they don’t imagine the answers are easily, affordably, and readily available. Using real life case studies, this presentation aims to illustrate the potential of common programs – Microsoft MapPoint, Microsoft Excel, and Google Earth – to support executive decision making. The idea is not to explain “how”, only “what” these programs make possible.
Objectives: After the presentation, leaders can expect to:
1. Become more familiar with common geographic mapping technologies
2. Better understand the kind of information these technologies can provide
3. See how to incorporate the information these programs provide into business planning
Biographic Summary for R. Scott LaNeve
Scott LaNeve brings almost 30 years of general management and commercial leadership from across a spectrum of healthcare companies, including Fortune 100 market leaders like Quest Diagnostics, Abbott Laboratories, and Roche, as well as start-ups and mid-market companies where resources are scarce and strategic initiatives have little-to-no room for error. It is precisely this unique breadth of experience, synthesizing so many different companies, market types, product segments, and revenue challenges, that his clients find valuable today. Scott LaNeve is the President & CEO of LaNeve Consulting, a business consulting & general marketing firm whose mission is to help to organizations solve revenue-related challenges through the application of proven leadership, strategy, marketing, business development, and/or sales processes and techniques.
Scott graduated from West Virginia University in 1983 with a bachelor’s degree in Psychology. He studied Marketing Management at Boston University’s overseas graduate program, Finance & Accounting at Columbia University’s Graduate School of Business in New York, and Global Business Management at the Institute for Management Development (IMD) in Lucerne, Switzerland. He completed his Masters in Business Administration in 1997. Scott is a former Army officer, a graduate of the US Army’s Command and General Staff College, he served in the 82nd Airborne Division, and he is a combat veteran.
